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Cases | Internet

Innovate the way we relate to money.

The internet banking platform of a major bank.


Produce a pipeline of innovation to be implemented over the next 5 years and bring the site to higher levels of interaction and involvement with customers and users.

Bank customers, existing and potential users of the site, bank staff.

We followed the innovation full cycle. We have defined a strategic vision, to which we called key internal and external audiences to participate in the project. Observed and documented the financial lives of individuals and arrived at a classification of attitudes about money management and about maintaining a relationship with the bank. Based on these attitudes, we developed a large internal program of idea generation. These ideas were then tested and enriched in co-design workshops with existent clients.

We were able to define and specify an ambitious plan of five functional solutions which will accompany clients throughout different states of maturity and financial complexity.



© Quotidian 2011